Popular British online bingo website decided to use its popularity to offer its fans a new signature fragrance
Management of one of the leading online bingo websites in the UK, Foxy Bingo, has decided to expand the line of its products and enter signature fragrance market. The new perfume is called Furever, the name which corresponds to the image of Foxy, the brand’s symbol. Of course, Foxy is involved in the new fragrance marketing campaign.
Apart from Foxy, the Furever campaign features Lauren Goodger, a new face on the British TV, known to the British public from the new reality show ‘The Only Way Is Essex’. The show follows the lives of nine residents in Brentwood, Buckhurst Hill, Chigwell and Loughton, all located in Essex, UK, as well as their families and friends.
Goodger, along with her now fiancé Mark Wright, are the leading participants of the show, with their faces recently becoming known to the Brits. This made the Furever campaign managers thinking of her as the face of the new fragrance, being someone who would be known to the same people who watch the show and play online bingo.
The marketing campaign was launched on Sunday, with the new perfume being offered on the Gorgeous Shop site, as well as one of the prizes in a special online bingo draw, featured on the Foxy Bingo’s own website. Currently its price stands at £ 19.99 (R150) and will be updated in the future according to the market demand.
